A photograph engages visitors to an about us page in a way that text cannot. text (tĕkst) n. 1. a. Along with their mission statement and a full high-res photos, Hungry Root also supports their beliefs with a simple, yet powerful graphic backing it up. Their page also features the company’s core values, which again tell a story about a company that is based on teamwork. div.gamesgen .box img.info_image {margin: 20px auto;} With the first line on their page, "We help our customers discover new trails to success using the #1 CRM platform," they clearly display their value to the customer. clip: rect(0, 0, 0, 0); Shot with selfie sticks, goPros, and drones, it shows off that remote workers can come together to have some fun as well. Uber has a simple story which it cleverly ties into the product with the title “Our Trip History.” They also list their “partners” first (partners are the Uber drivers), then their app team. They have a large CTA section at the end, but what really stands out the most is the awards section, which provides instant credibility. The contact info is also there, but they’ve succeeded drawing your eye to what what they really want you to focus on - … margin: 0; Overall, the Clio website is very well designed. All of it is addressed to you, the reader. It showcases the background of your company, and takes your customer on the journey that has led to your business. We've created an automatic About Us Page Generator tool that will give you short, medium, and long versions of About Us page text that you can copy and paste directly onto your website. position: static; Style points all around. They also have a small section describing what a normal day in the office is like. Since 1975, TravelStore has been committed to bringing our clients the best in value and quality travel arrangements. transition-property: height, width; Volusion Ecommerce Blog | SMB Marketing, Design, & Strategy, to populate your About Us page in your Volusion store. However, creating an “About Us” page that accurately describes your company can be easier said than done. Stripe’s page has a very unique way of featuring their staff. Another great feature of their site which ties into the About Us page is that there is a large call to action at the footer of the page. And, according to Blue Acorn, those who view it are 5x more likely to make a purchase. Although everyone knows that users prefer images to text, it’s not as easy as just putting a bunch of pictures on your About Us page (although, as you will see, that definitely helps) and moving on to the next project. .sr-only-focusable:active, Big text and a killer value proposition lead right into an eye-catching CTA. Culture with Soul. Are you looking for About Us text examples? Why… Their mantra of “client as a partner” encapsulates how they will work with you if you hire them. Tell a Great Story – Telling a great story with words, video production, or even a timeline helps evoke an emotional response in the customer, which is proven to increase their intent to buy. Inspired by the great examples on this list, we recently reworked our own About Us page. Odoo has a great, responsive design that also looks sleek and polished. Although Wufoo was acquired by SurveyMonkey in 2011, they have still maintained their identity. You can probably think of hundreds of things you want people to know, from your history to your successes to your values, but cramming all of that information on … Conveyed in the form of a letter to customers, it uses formatting and font sizes strategically to create variety with text instead of relying on other media types. This helps entice prospective employees while also putting a face to the company and making it more relatable. overflow: hidden; Since we know you're busy and probably just looking for something to copy/paste, we'll jump right into the About Us Page template. -webkit-transition-property: height, width; Name, [title, ie: CEO, Founder, etc.]. Download our free guide to learn how to measure SEO ROI through content marketing, 45 Cold Email Subject Lines With Proven Open Rates, Content Manager Job Description Tips for Finding Great Candidates, 22 Animated Infographics to Move Your Audience. A co A co my? About Us pages can highlight why you created your business, your commitment to sustainability, or you … This call to action is the next logical step for the customer if you are trying to convert them from your page. The other subsections hit on all the marks as well with strong imagery and simple messages. So how do the best companies do it right? div.gamesgen #game_filters button {width: 100%;} These statistics considered – are you paying enough attention to your About Us page? What about us? What about us? Customers who view your About Us page will spend 22.5% more than those that don’t. An About Us page should make sure to cover basic information about the store and its founders, explain the company's purpose and how it differs from the competition, and encourage discussion and interaction. div.gamesgen .isotope, A marketing degree may just help your online store…, Find the right amount of emails you should be sending.…. This works seamlessly as a mobile feature as well. Thank you for helping us improve our blog! It can all be explained in one simple sentence, which serves as the header for their page: “The tools. These should all be the end goals of your marketing strategy, from SEO and content marketing to social media and email. If you want to put a personal touch on your page (which we highly recommend), check out the About Us examples below the template. If there's a business that knows how to speak their customers' language, it's Centaur Guitar. Just like You," and delivers on that promise. The people. Combine that with a killer design and it makes for a great site. div.gamesgen .box {margin-bottom: 0; box-sizing: border-box; min-height: 250px;} And you sold us down the river too far. Sincerely, It simply outlines a pain point that most, if not all, of their customers can relate to. border: 0; Aside from a fun video, the page has Jeff, its founder, tell the story of how he struggled to answer a difficult question about design, which eventually led him to creating this company. Vince is Director of Content Marketing with Siege Media. -moz-transition-property: height, width; Many founders have stories behind their companies that sparked the idea for their product. Why the "About Us" Page Rocks: It's human. -webkit-transition-duration: 0.8s; Another beautifully designed page that hits on all the marks, Quip is “A San Francisco company committed to changing the way teams work and helping organizations work less dumb.” They cleverly guide the user through their story and company values with photos. Do you have any questions about writing an About Us page? What about us? } Figure Out Everything Your Page Will Include. height: auto; width: 1px; Awareness comes from being top of mind. Always free nationwide connectivity "Buying a SIM card from TextNow gave me cellular service so I can use my new phone number anywhere. The New York Times "I have been using Text Free for nearly a decade. transition-duration: 0.8s; Within the lines of text on Basecamp’s page lies some pretty hefty pieces of credibility: the founders wrote two books, one is a best seller; and also created the programming framework Ruby on Rails. @media screen and (max-width : 767px) { We have taken a look at 50 different pages that excel. Another display of a design company using their skills to create an amazing website. The words of a speech appearing in print. Actually quite the opposite. div.gamesgen .box p.citation {font-size: .9em; text-transform: uppercase;} The page is a space for you to get creative, personal, and basically initiate a personal introduction with your customers. What about all the times you said you had the answers? Don't have your own ecommerce store yet? Innovation and simplicity makes us happy: our goal is to remove any technical or financial barriers that can prevent business owners from making their own website. About text+. It’s extremely difficult to create a page that hits all of these marks. By the end you feel intimately tied to Jeff and Ugmonk’s goals and ideals. For many of us, being apart from our phones is almost enough to cause a panic attack. div.gamesgen #game_filters button:hover,div.gamesgen #game_filters button:active, div.gamesgen #game_filters button.active, button#clearall:hover, button#shuffle:hover, div.gamesgen #game_filters .btn-group[data-filter-group="data_for"] button:hover, div.gamesgen #game_filters .btn-group[data-filter-group="data_for"] button.active {color: #fff; background: #ed1d24; border: 1px solid #ed1d24;} And for some industries it is harder than others. b. div.gamesgen .isotope { Below is a quick summary of the 5-part strategy to creating a great About Us page, or you can watch this quick two-minute video for some great insight into each tip: Ghukra is a leather bag and accessory company, and their About Us page goes above and beyond. .sr-only-focusable:focus { Their About page has some large pictures and a great customer-focused value prop. “On a recent test run of all three services, Text Free was the fastest, most reliable and easiest to use." The conversational tone, the two call to action buttons for email signup, and some friendly photos all make this a great About Us page. The first is a simple paragraph that actually acts as a microcosm of a great page. } Intercom has created fun cartoon characters to supplement their page. An About Us page can be one of the most important pages on your website but it is one of the most overlooked elements on your website normally. November 16, 2018. It highlights the important pieces that a student most likely uses to compare school choices (outside of cost), such as the facilities or the culture. In addition, we also put together an infographic that breaks down the science behind a great About Us page. Click here to jump to it. They also add some nice pieces of credibility by listing their multiple awards such as Bossie Awards in 2012, 2013 and 2015 for best open source solution. ... texting is critical to business communication and we need to know what is being said and not said by our employees via text. Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/laptops, or other type of compatible computer.Text messages may be sent over a cellular network, or may also be sent via an Internet connection.. We don’t claim to have motherhood figured out. } Thankfully, online stores can still match the personal touch of the best brick and mortar stores by doing one thing: telling their stories. Their video is probably the most impressive use of storytelling: it details their values as a company. They do a great job conveying this through pictures and colorful graphics. About us. Box has a very well-equipped page with some unique features. Another great touch is the way they visualize their office locations. Not only do they have the standard company history, but they also include the history of the Ghurka soldiers they're named after, a detailed dissection of their logo and in-depth information about their manufacturing. But, you should at least be aware of what makes a page successful and why. Letting them in on your mantra can help establish trust. This clearly sets them apart from their competition. That's where your About Us page comes in. We now serve customers all over [place, ie: the US, the world, the Austin area], and are thrilled to be a part of the [adjective, ie: quirky, eco-friendly, fair trade] wing of the [industry type, ie: fashion, baked goods, watches] industry. Then, they break down what they do and their value to you in two quick sentences. -moz-transition-property: -moz-transform, opacity; An important piece that Trackvia includes is their award from Outside Magazine for ‘Best Places to Work’. Plus, it builds brand trust and loyalty, as well as sets you apart from your competition. And we decided that what better way for us to sort out this beautiful and messy thing called motherhood but to process it together in text messages? Jet features their entire, smiling company, fully clad in Jet purple. We embrace a scrappy, get-it-done attitude where everyone has a meaningful part in the success of the team. They have a very inspirational video that outlines their mission, but the best part is the section of customer success stories that display credibility first hand. Writing your "About Us" page on your website can be fun and enjoyable. Nerdery makes it very clear who they are and what they do for you in one simple sentence. Our favorite feature is the functional world clocks for each of their locations. He supports the marketing team through SEO initiatives, outreach, and creative content. Eventbrite is a great example of a page with an inspiring mission statement coupled with three simple call to action buttons at the bottom. This is a neatly designed page that hits on all of the marks. So let's get started! At the top of the page, the Giphy team shares three short videos; one that introduces the brand, and then two others that have hilarious descriptions of how to text or make a GIF. This page features a nice video that breaks down their business application in a playful way. As a design firm, you would expect them to have great video and web design, and they hit it out of the park with each. With simple, defined sections—all customer focused—they also have a very clear CTA at the end to get started with them as well. They have some simple sections explaining their mission statement and story. Reading the copy, you’ll find a great example of being funny while still showing off the employee skill level. “Unbounce Empowers You to Create Better Marketing Experiences.” This is a great, simple, customer-focused value proposition. Use one of the three methods above to write a perfect summary of your brand's history, mission, and goals, and start turning browsers into loyal customers. position: absolute; About Us Crisis Text Line is free, 24/7 support for those in crisis. This page features a great header image of the team leaders doing their best impression of Wufoo gang-signs. div.gamesgen .box ul, div.gamesgen .box ol {font-size: 1.3em; line-height: 1.2; margin-top: 5px;} Help Scout overcame this hurdle by putting a video from their corporate retreat in snowy Colorado. -webkit-transition-property: -webkit-transform, opacity; @media screen and (max-width : 480px) { div.gamesgen .isotope .isotope-item { This great design builds credibility for a design firm. Text 741741 from anywhere in the US to text with a trained Crisis Counselor. div.gamesgen #game_filters button {color: #fff; background: #000; padding: 8px 10px; margin: 5px; width: calc(50% - 10px); border: 1px solid #000;} Trust and respect are things that have to be earned. The themes common to Scopely’s page are creativity and fun, which is what would it should be for a video game company. On Salesforce’s page, customer is always the number one focus. One of the best aspects of Infusionsoft’s page is the first line you see: “We Help Small Businesses Succeed”. A study done by Komarkting Associates found that 51% of people think "thorough contact information" is the most important element missing from many b2b websites. Clear Value Proposition – Providing a simple, clear value proposition is the easiest way to get a user’s attention. Their header, “Making companies a better place, one app at a time” helps to answer the question of what they can do for your company. TextUs allows us to do this in a frictionless way. Another piece to note is that they include CTA buttons twice on the page while scrolling through. Our About Us page used to be really dry and boring, but we just updated it yesterday with some new video we shot. Overall, Harry’s website is beautifully designed. What about trust? c. Words, as of a libretto, that are set to music in a composition. Our Story. Canary uses a great, crisp video loop as the first thing you see on the page. Co všechny ty momenty, kdy jsi říkal, že máš odpovědi? He is fascinated by the way people behave online and the types of content they consume. Here are some free templates, samples, and example About Us pages to help your ecommerce store stand out from the crowd. }. So what about us? Another feature that stands out is a rotating images from their social media that gives a face to their company, and there’s even a bit about their work with charity in San Francisco. div.gamesgen #game_filters .btn-group {flex-wrap: wrap; display: flex;} We’re a group of women who first and foremost love the Lord and want to honor Him with our lives and talents. Their value prop is also insanely customer focused. Constant Contact has some great features, including a video and fairly in-depth history of their company. About Us! From recounting the founders' days playing midnight rock shows, to calling out their guitar megastore competitors, the content on and tone of this page is down-to-earth, no frills and no-nonsense, just like their business. The About Us page of Lunchskins is written in a conversational tone, and opens with soothing, natural imagery and appeals to our feelings of being a part of something larger and doing our part to take care of it. With fun photos of their staff and some candid quotes about what it is like to work at Rent the Runway, this adds a lot of trust and makes them feel more like people. div.gamesgen .box img.infoicon {margin: 5px 0 0 0;} div.gamesgen .box li {margin: 3px auto;} Clear Call-to-Action – Always tell the customer what to do next. What about us? In 5 sentences, it has a mission statement, explains their value, tells a story, gives credibility through users, and ends with a call-to-action to sign up. For a company that is designed to make your life easier, their page smartly has a whole section of real customer testimonial videos that really tell the story of how your life will change if you use Alfred. This colorful page from Yummly is short and sweet but still works. Then, after reading about the values and “meeting” their staff, there is a clear CTA to sign up. An About Us page helps your company make a good first impression, and is critical for building customer trust and loyalty. padding: 0; Each section utilizes a lot of white space and friendly cartoon drawings to support each point on the page—allowing their value to shine through. Your company’s About Us page is another opportunity to tell a story that will help you stick in your customer’s minds. What about all the broken happy ever afters? About Us Text Examples are all over the Internet (thank you Google), but few go into why it’s a good design beyond just the copy. The page is also responsive for mobile—and actually crops the photos down to close up photos, rather than just resizing them. We like MailChimp’s page because of its simplicity. Each have features you can learn and modify for your own site. div.gamesgen button.btn, div.gamesgen #game_filters button, button#clearall, button#shuffle {border-radius: 0; text-transform: uppercase; padding: 8px 10px; border: 0 none; margin: 5px auto; font-size: 1rem; line-height: 1; font-weight: 900; font-family: "calluna-sans", sans-serif;} There are also some links to other pages, like their Careers page, which has a great video and call to action. What about all the plans that ended in disaster? In this post, we'll give you three different ways to create a professional about us page for your online store, blog, or other website - use our about us page generator, use the fill-in-the-blank about us template below, or create your own custom page using the about us examples within this article. This is a great, concise page. (And as Blue Acorn’s study proves, it’s also an opportunity for a sale.). About us Global presence, local impact With reporters on the ground in all 50 states in the U.S. and more than 100 countries, you can count on us to keep your audience up to date on local issues of interest, or broaden the scope of your coverage with stories from around the world. We've created a sample About Us template designed to work well for virtually any online store, blog, or website. But what we like best is that the CTA buttons are very clear and show up twice—once at the top and again at the very bottom. Giphy is website with a simple website with a simple purpose so its about us page is more of the same. However, the best part is probably their clear CTA at the bottom guiding the user to exactly the next section they want them to visit: the blog. The page is also responsive, so the images don’t break when resizing, which is hard to pull off with illustrations, but Dropbox does so beautifully. Like Stripe, Buffer also features their staff on almost 50% of their page. Use the About Us Page Generator or fill in the template below to have a professional-looking page in minutes. div.gamesgen button.btn { width: 100%; font-size: 1.2em; text-transform: none; font-weight: 700; white-space: normal;} Their page also features inspiring videos telling the story of Saleforce and has customer success stories. – Rose } About us Rendered Text is a software company making Semaphore, a continuous delivery service at the forefront of an ongoing evolution in software development practice. When [store founder] first started out, his/her passion for [passion of founder, ie: helping other parents be more eco-friendly, providing the best equipment for his fellow musicians] drove him to [action, ie: do intense research, quit her day job], and gave him the impetus to turn hard work and inspiration into to a booming online store. 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